Inoherb, formerly Sinoway Herbs, is a leading skin care brand in China focused on herb-based products and treatments.

TASK:
Identica created a holistic brand revamp campaign that included upgrading and simplifying Inoherb’s visual identity program. Identica gave the brand an English name, re-created its entire packaging system design, conceived higher tier products, and repositioned the brand perception to allow for future premium products.

RESULT:
Sales for Inoherb doubled in less than one year after its new re-branding launch. commanding top-dollar value from its international clientele.