KA'U NUI is a new premium single-origin volcanic Ka’u coffee, tea, and organic Hawaiian snacks brand from Big Island, Hawaii. 

TASK:
Identica created a holistic campaign that included market strategy, brand positioning, brand story, visual identity, product line system, packaging design system (for different product categories), and concept and designs for retail stores and retail kiosks.

RESULT:
Identica’s campaign has established Ka’u Nui as a premium coffee, tea, honey and organic product brand in the USA and Asia.