THE IDENTICA TEAM

Our team is composed of specialized and talented individuals with a unique strategic and creative cachet, and enthusiasm for design excellence. We align ourselves with an extended team of talented industry specialists that bring expertise and experience by focusing on where it can add the most value.

KEN KOO

Chairman & CCO

Over 30 years of Branding & Marketing experience as CEO and Executive Creative Directors.
Founder of Koo Creative Group of Vancouver- Canada, later renamed as Identica Brand Consulting after the acquisition by The Cossette Group. In 2004 moved to China to start Identica China. In 2011, as chairman of Calling Brand Consulting after Identica China was acquired by The Engine Group - UK. In 2105, restarted Identica Asia as CEO and executive creative director.
Ken has experience in a variety of business sectors: FMCG; F&B industry; Travel&Tourism; Corporate communications and real estate.

Awards:
Studio Magazine Awards Canada; Lotus awards Canada; Most Effective Business Awards Canada; British Art Director Awards; Communication Art awards International.

TERESA QIAN

VP & Chief Executive Client Services Officer

Teresa Qian has held a number of significant positions at Identica (formerly Calling Brand Consulting) since the company first established in Shanghai in 2004, serving most recently as Chief Executive Client Services Officer and Vice President. She brings more than 12 years’ experience in brand strategy, innovation, creativity, and organizational leadership and has led corporate, consumer branding and real estate marketing programs in diverse industries for a wide range of clients, including AIA, Anheuser-Busch InBev, BP, Bacardi, Citic, HSBC, Inoherb, lenovo, LVMH, PepsiCo, ShuiOnLand, Kerry Properties, CapitaLand, Vanke, Peninsula Hotel Shanghai, Four Seasons Hotel and Resorts and many domestic and international brands.
Teresa leads a highly diverse team of talented brand strategists, planners, and managers who together unleash their creative and branding marketing potential for the benefit of their clients' brands.

GRACE BAO

Executive Creative Director

Grace Bao is the Creative Director at Identica (formerly Calling Brand Consulting) since the company first established in Shanghai in 2004 after her advanced graphic design degree from Toronto and Shanghai, where she is responsible for the overall quality and strategic clarity of the company’s creative products. Working intimately with clients and designers, she oversees every aspect of the design process to ensure that Identica’s solutions are aesthetically pleasing, original, and strategically sound.
With over 12 years of professional experience and expertise across different disciplines both corporate and consumer, Grace has contributed to many national and international design initiatives for brands such as Bacardi, Kraft Foods, KFC, Bosch, Sephora, HSBC, Wyeth, Inoherb, Johnson and Johnson, Watsons Hong Kong and Shanghai, Metersbowne, B&Q, Special Olympics, Unilever, White Cat as well as major real estate marketing projects by Kerry Properties, ShuiOnLand, Vanke and CapitaLand and many more. Grace also has extensive experience in photo shooting and TVC production supervision.