MAESTRO'S is the e-commerce brand with selecting high quality food for Xinrongji's VIP members. The brand aims to offer personalized gift solutions by upgrading the products structure, involving the technology enabling, and providing one-stop shopping platform and service. 
Identica created a holistic brand campaign for Maestro’s. This included branding strategy, brand positioning, brand story,  English naming, visual identity and application design. 


Result：
MAESTRO'S successfully launched in June 2021.