Established in 1993, Shanghai BD Group is a premium automobile group engaged in the wholesaling and retailing of automobiles for the major global brands of Porsche, BMW and Mini Cooper across China market. Providing the best pre-sales, in-sales and after-sales services for many years, the group has been continuously practising its core idea of "service first, sales later" which has won great recognition of customers in East China.

TASK：
Identica successfully crafted BD’s new brand DNA and manifesto based on its name and developed visual identity system including a series of application design.  Identica also designed BD corporate racing team related application designs. 

RESULT：
BD Group successfully launched its new visual identity in 2021 and BD Racing team won the third place of PCCA, Porsche Carrera Cup Aisa by wearing Identica designed uniforms.