The world’s first Peninsula Hotel branded residences in The Bund in Shanghai, China, this property stands in the city’s most popular area attracting the international elite to its historic setting.

TASK:
Identica created a holistic brand campaign for these luxury residences that included a visual identity adaptation, corporate communication materials, and marketing materials such as project brochures and website design.

RESULT:
Peninsula Residences has become one of the very few benchmark luxury properties in Shanghai with a value perception and price premium far beyond the average high-end residential development in the international city.